Love Legal is a business-to-business legal technology platform that empowers law firms, accountants, financial advisors, and other professional services to offer modern, automated legal document solutions to their clients. Specializing in estate planning, the company stands out for its user-friendly, plain-English approach and its ability to seamlessly integrate with a firm’s branding and pricing structure.
Built with the end user in mind, Love Legal eliminates complex legal jargon to make services accessible and straightforward. The platform allows businesses to retain their identity by incorporating their own logos and corporate imagery, while offering flexible pricing models—from loss-leader strategies to fully customized fee structures. It serves as an efficient tool for client intake and document automation, helping professionals attract and retain clients with holistic, lifetime support solutions.
Services Offered
- Wills
- Power of Attorney
- Lifetime Trusts
- Advance Decisions (Advance Directives)
- Document automation and instruction-taking platform
- Brandable system integration
- Introducer portal
- Reporter tools
- In-house checking services
- Instruction app
Powering over 100,000 legal documents annually, Love Legal supports solo advisors, SMEs, and large enterprises with tiered plans—starting from a 5-document minimum—and offers solutions globally. The platform is designed to help firms funnel clients with more complex needs toward tailored one-to-one support while efficiently handling straightforward legal matters.
